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Writing for QUALITY, not Quantity

Category : Research

Keyword Tools – How to Find Quality Keywords

Have you been looking around for the best keyword tool?  Are you having a tough time finding quality keywords for your business or your affiliate marketing campaigns?  I can help!

There are many things you need to understand and know if you want to be good at keyword research.  Over the years I have created lists of 100,000’s of keywords, marketed lots of them, and gotten natural search engine rankings under many of them.

New Marketers Put Too Much Emphasis On Keywords…

There is some urge for people to think that there is some “secret” to keyword research.  Sure, there are techniques you should know to find keywords, but the core of a quality keyword is RELEVANCE.

Yes, really.  It has nothing to do with what a keyword tool or system will spit out, it has to do with the relevance between the keyword, your consumer, and the product/service that you are promoting.  For example, say you are promoting guitar picks.  Many people would consider “guitar picks”  a quality keyword.

Not a chance.

You need to understand that the core of any audience are going to have an understanding of that niche.  People looking for guitar picks are likely looking for a particular brand, like Fender 351 Classic Celluloid.  A quick search in Google reveals that this keyword only has 317 competing pages in the world.  This will be a piece of cake to get ranked under using article marketing or SEO techniques.

Fender Guitar Pick

Consumer first, keyword second.  Put yourself in the consumers shoes and if you can’t, then you need to start hanging around relevant forums and blogs to see what your target audience is looking for.  As a marketer you cannot rely on a keyword tool to help you understand an audience, it will purely provide you a set of keywords (some good, some not so good).

A Wide Set of Keyword Research Tools – Which one should you use?

There are many keyword tools out there.  If you have done a search online, you will have likely come across many free tools, many paid tools, and many different varieties of tools that achieve different types of results (and serve different purposes).

The two top keyword tools that are free are:

Google Keyword Tool - This provides the most current results that Google offers.  It is very quick but can sometimes be overwhelming with the number of results and the fact it does not give you any indication whether or not a keyword is quality or not.  It is however the top keyword tool out there as it leverages the data of the largest search engine, Google

Bing Keyword Tool - Microsoft offers a variety of search and consumer tools for free.  These tools provide you with different metrics including keyword forecasts, entity associaton graphs, keyword group detection, keyword mutation detection and search funnels.  This tool quite poweful for a free tool and you can obtain some more conclusion customer/keyword relational data.

Word Tracker – WordTracker offers a free version of their paid tool.  I don’t really recommend this tool for data analysis because it is pulled from a non-existing search engine, metacrawler.  The WordTracker search is alright for finding keyword, but the search data should be disregarded.  I don’t recommend using WordTracker.

WA Keyword Tool – The Wealthy Affiliate keyword tool differs from most in that it gives you analysis metrics.  It calculates the keyword power based on certain article marketing, SEO and PPC metrics and helps you quickly determine whether or not the keyword is a winner or a loser.   It also outlines competition, allows you to spy on competitors ads, dig into more percise keyword lists and save, store and reuse keyword lists.   This tool is part of the paid community at Wealthy Affiliate.  Read more on WA here.

The Process of Finding Keywords Naturally (Brainwork KW Research)

I have a 3 step process that ANYONE can use to find high quality keywords in Google, Yahoo, Bing or other search engines.  Before I get started, you need to start with the understanding that “keywords” are about relevance.  Not traffic.  Not how much competition.  RELEVANCE.

If a keyword is relevant to your website and ultimately what you are promoting, then you will see a positive ROI.   For this example I am going to run the process on a niche I know absolutely nothing about…equestrian (yes, I like horses…but know nothing about riding them competitively.

Step 1:  Start very broad, gather ideas

OK, lets start with the very obvious here.  I would typically do a search for the broadest possible term in a keyword tool, in this case “equestrian”.  For this example I am going to use the WA Keyword tool.  Here are my results:

Keyword Search: Equestrian

As you can see from the first 10 or so results, we already have some good, but broad, keyword ideas.   Equestrian is more popular than I thought and gets a lot of monthly traffic!

Let’s say you owned and operated an equestrian school.  The next step would be to refine your search (GET MORE SPECIFIC).

Step 2: Refine Your Search

The next step was to take “equestrian school” and put it into the WA keyword tool.  Here were the results:

Keyword: Equestrian School

The bottom 3 search terms are all potentially high quality.    One thing that I like to do is to also do a search with like terms, for example, instead of school, use a term like “training”.  You can use a thesaurus for this if you like @

Here is my next search on “equestrian training”:

Keyword: Equestrian Training

8 more great search terms in one swoop!  On to the next step…picking the winners.

Step 3: Meet the mark (the criteria)

A quality keyword should be:

(1) At least 3 terms in length
(2) Gets a minimum of 50 searches per month
(3) Highly relevant to what you are promoting

Based on the last searches, the following keywords meet that criteria:

  • equestrian boarding school
  • traditional equestrian school
  • equestrian riding school
  • natural horsemanship training
  • horse training equipment
  • horse training books
  • parelli horse training
  • natural horse training

This research took me less than a couple of minutes and I have just brushed the surface.  I have EIGHT highly relevant keywords that meet the all the criteria for a quality search term. It really can be this easy!

A Keyword Tool or Marketing School? (Should you pay to play)

There are many paid tools out there, many free, some good, some bad.  There are only a few paid ones out there that actually pull real data from Google and that is why I don’t make any strong recommendations outside the WA one.

If you can’t afford the expense of another tool, I would suggest to leverage the free ones out there like Google and Bing for the time being, but if you want to save time and speed up the process, you may want to get one that ranks keywords for PPC, Article and SEO for you on the fly.

I hope this post was helpful and if you have any questions or comments, leave them below my name.